Yes, it sounds a bit silly. But we fully believe that when creating video content there are 6 key factors to take on board. Luckily for us, we could find ‘m’ words to summarise all of them!
When producing any marketing video for your business you need to consider where your viewer is in their buying journey.
Content can be produced to specifically target each of the 4 stages, from those that have never heard of you right through to those that actively engage with you.
